Press Room - Mentions of Our Smart Swimming Glasses – FORM

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Newsroom

In the news

\ DC Rainmaker \ \ FORM Smart Swim 2 PRO In-Depth Review: Worth It?](https://www.dcrainmaker.com/2025/07/form-smart-swim-2-pro-in-depth-review-swim-goggles.html)

\ CNET \ \ These Smart Goggles Completely Changed How I Swim. Here’s Why I Can No Longer Swim Without Them](https://www.cnet.com/health/fitness/these-smart-goggles-completely-changed-how-i-swim-form-smart-swim-2-goggles/)

\ DC Rainmaker \ \ FORM Smart Swim 2 Goggles In-Depth Review](https://www.dcrainmaker.com/2024/04/form-smart-swim-v2-goggles-review.html)

\ MacRumors \ \ FORM Debuts Latest Smart Swim 2 PRO Goggles With Gorilla Glass 3](https://www.macrumors.com/2025/07/15/form-smart-swim-2-pro-goggles/)

\ tri247 \ \ FORM Smart Swim Pro 2 Goggles review: can these high tech goggles actually help you to train smarter and swim faster?](https://www.tri247.com/triathlon-gear/form-smart-swim-pro-2-goggles-review-features-tech-benefits-whats-new)

\ Triathlete \ \ Triathlete Tests the New Form Smart Swim 2 Heads-Up Display Goggles](https://www.triathlete.com/gear/swim/triathlete-tests-the-new-form-smart-swim-2-heads-up-display-goggles/)

\ The Verge \ \ Form’s Smart Swim 2 goggles add heart rate tracking](https://www.theverge.com/news/707287/form-smart-swim-2-goggles-heart-rate-compass)

\ ZDNET \ \ I tried underwater AR goggles to track my workouts - and they worked surprisingly well](https://www.zdnet.com/article/i-tried-underwater-ar-goggles-to-track-my-workouts-and-they-worked-surprisingly-well/)

\ BBC \ \ Testing out smart swim goggles for the Paris Games](https://www.bbc.com/reel/video/p0jjnj0l/testing-out-smart-swim-goggles-for-the-paris-games)

\ Livescience \ \ FORM Smart Swim 2 review](https://www.livescience.com/health/exercise/form-smart-swim-2-review)

\ Engadget \ \ Form makes its smart swimming goggles tougher with Gorilla Glass lenses](https://www.engadget.com/wearables/form-makes-its-smart-swimming-goggles-tougher-with-gorilla-glass-lenses-060019264.html)

\ Best Triathletes \ \ FORM Smart Swim 2: Best Triathlon Goggles of 2025](https://besttriathletes.com/triathlon-goggles/#FORM)

\ Slowtwitch \ \ 2024 Slowtwitch Awards: Product of the Year](https://slowtwitch.com/triathlon/2024-slowtwitch-awards-product-of-the-year/)

\ 220 Triathlon \ \ The Form Smart Swim 2 goggles are here and they've had some major upgrades that could revolutionise swimming](https://www.220triathlon.com/review/form-smart-swim-2-goggles-review)

\ Trusted Reviews \ \ Form Smart Swim 2 Review:\ The best smart goggles just got even better](https://www.trustedreviews.com/reviews/form-smart-swim-2)

\ Engadget \ \ Form’s smart swimming goggles get refined for 2024](https://www.engadget.com/forms-smart-swimming-goggles-get-refined-for-2024-150056789.html)

\ The Strategist \ \ The Best Fitness Trackers for All Types of Activities](https://nymag.com/strategist/article/best-fitness-trackers-for-all-types-of-activities.html)

\ Forbes \ \ FORM Unveils Smart Swim 2 Goggles To Help You Straighten Up And Swim Right](https://www.forbes.com/sites/davidphelan/2024/04/02/form-unveils-smart-swim-2-goggles-to-help-you-straighten-up-and-swim-right/?sh=604f061c50a1)

\ Good Housekeeping \ \ The best swimming goggles, according to the GHI](https://www.goodhousekeeping.com/uk/product-reviews/health-leisure/g60520187/best-swimming-goggles/)

\ Slowtwitch \ \ Moneyball in the Water: A Look at the New FORM Smart Swim 2 Goggles](https://slowtwitch.com/industry/moneyball-in-the-water-a-look-at-the-new-form-smart-swim-2-goggles/)

\ Wareable \ \ Form's second-gen swimming goggles feature heart rate tracking and an AR compass](https://www.wareable.com/swimming/form-smart-swim-2-ar-goggles-announcement-price-availability)

\ Trizone \ \ Form 2 Review: Game-Changing Features for Triathletes](https://www.trizone.com.au/form-2-smart-swimming-goggles-review-game-changing-features-for-triathletes/)

\ Gadgets & Wearables \ \ Form Smart Swim 2 review: The gold standard for swim wearables](https://gadgetsandwearables.com/2024/05/31/form-smart-swim-goggles-2-review/)

\ Tom's Guide \ \ 87+ best summer gear and gadgets for 2024 — essentials for backyard, beach, and more](https://www.tomsguide.com/tech/best-summer-essentials-gear-gadgets-2024)

\ Stuff \ \ Stuff’s pick of the best new sports tech to help you smash your PB](https://www.stuff.tv/features/best-sports-tech/)

\ YourSwimLog \ \ FORM 2 Smart Swim Goggles Review - Worth the Upgrade?](https://www.yourswimlog.com/form-2-smart-swim-goggles-review-worth-the-upgrade/)

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MEDIA RELEASES

35 Posts

\ \ FORM Wins Smarter Athletics & Aquatics Innovation Award for HeadCoach™ 2.0 at the 2026 Smarter Sports Awards\ \ May 19, 2026\ \ \ FORM becomes a three-time Smarter Sports Awards winner, building on back-to-back best wearable tech victories in 2023 and 2024\ Vancouver, BC – May ...](/content/blogs/media/form-wins-smarter-athletics-aquatics-innovation-award-for-headcoach%E2%84%A2-2-0-at-the-2026-smarter-sports-awards/index.html)\ \ FORM Expands Its Lineup with Smart Swim 2 LT: The Simplest Way to Get Started with the FORM Swim System\ \ May 05, 2026\ \ \ Starting at $149 USD, LT brings smart swim coaching to more swimmers than ever\ Vancouver, BC – May 5, 2026 – FORM, the global leader in smart swim ...](/content/blogs/media/form-expands-its-lineup-with-smart-swim-2-lt-the-simplest-way-to-get-started-with-the-form-swim-system/index.html)\ \ FORM Named One of North America’s Fastest-Growing Companies in the 2025 Deloitte Technology Fast 500™\ \ November 19, 2025\ \ \ FORM attributes 123% Revenue Growth to market-leading augmented reality innovation, rising category awareness and adoption\ Vancouver, BC – November...](/content/blogs/media/form-named-one-of-north-america-s-fastest-growing-companies-in-the-2025-deloitte-technology-fast-500%E2%84%A2/index.html)\ \ FORM Introduces HeadCoach™ 2.0: Expert Coaching, Tailored to Your Goals\ \ November 06, 2025\ \ \ Forget AI hype. HeadCoach™ 2.0 is built to educate, delivering expert-level coaching, clarity, and actionable feedback every swim.\ Vancouver, BC – ...](/content/blogs/media/form-introduces-headcoach%E2%84%A2-2-0-expert-coaching-tailored-to-your-goals/index.html)\ \ FORM Launches World’s First Augmented Reality Swim Goggles Protected with Corning® Gorilla® Glass\ \ July 14, 2025\ \ \ FORM Smart Swim 2 PRO uses Corning® Gorilla® Glass to deliver unparalleled durability, a permanent fog-free experience, plus a full slate of new so...](/content/blogs/media/form-launches-world-s-first-augmented-reality-swim-goggles-protected-with-corning%C2%AE-gorilla%C2%AE-glass/index.html)\ \ FORM Smart Swim 2 Wins Esteemed GOOD DESIGN® Award\ \ January 22, 2025\ \ \ Revolutionizing Swimming: FORM Smart Swim 2 Recognized for Design Excellence on the Global Stage\ Vancouver, BC, January 22, 2025 – FORM, the global...](/content/blogs/media/form-smart-swim-2-wins-good-design%C2%AE-award/index.html)

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People

Dan Eisenhardt

Founder and CEO, FORM

FORM’s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur. Before FORM, he co-founded and ran Recon Instruments, which shipped the world's first smart eyewear for sports and was acquired by Intel in 2015.

At FORM, Dan is joined by a team of industry leaders with decades of combined expertise in sports eyewear design, activity-tracking algorithms, and augmented reality optics. In 2019, FORM introduced the world's first augmented reality smart swim goggles and changed swimmer's experiences by enabling them to see real-time swim data while swimming.

Today, FORM continues to push boundaries with a dedicated focus on the delivery of real-time data to elevate athletic performance.