FORM Premium | Swim Training & Workout App | FORM Swim

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GET 42.9% Greater Gains

Premium users improved by 5s/100m in just 4 months. That’s 42.9% more than regular swimmers. Try Premium free for 1 month. Just $9.99/mo after. Cancel anytime.

HeadCoach™

Master your technique and boost your speed with virtual coaching.

Workouts

Maximize your fitness with effective, purposeful training.

Training Plans

Create a dynamic training plan based on your specific needs.

FORM Premium is your ultimate edge in the water. Refine your technique, build fitness, and race faster.

Brian Johns

NCCP Level 3, Senior Coach

3x Olympic Swimmer

Brian Johns

NCCP Level 3, Senior Coach

3x Olympic Swimmer

MAXIMIZE YOUR FITNESS WITH GUIDED WORKOUTS

Receive real-time instructions and get the most from every stroke with purposeful training.

TRAINING

CALCULATOR

Discover how long it takes to improve your pace 5% using in-goggle Guided Workouts.*

Swims Per Week

Distance Per Swim

1500 m/yds

Average Pace 100 m/yds

Calculate

Projected Pace:

-:-- per 100 m/yds

Pace Improvement:

-:-- per 100 m/yds

Time it will take to improve 5% with

regular swimming1:

-- weeks

Time to improve 5% with

In-goggle Guided Workouts:

-- weeks

Reach your goals:

-.-

Weeks sooner

with in-goggle

Guided Workouts

*Calculations are based on 482,618 swims of 500 m+ freestyle.

1Any swim outside FORM Guided Workouts.

Lose the Soggy Workout Sheet

Automatically sync one of 1500+ workouts to your goggles and see motivating lap-by-lap instructions. Whatever your skill level, achieve your goals with workouts designed by Olympic-level coaches.

Lose the Soggy Workout Sheet

Your Workout. Your Way.

Effortlessly build a workout from scratch, import using Script™, or edit one of ours. With Script™, you can instantly transform any workout description into an immersive, guided experience by scanning a written workout with your phone's camera or pasting the text.

Your Workout. Your Way.

TrainingPeaks & TriDot Integration

Make your swims as easy as your run and bike sessions. Sync your TrainingPeaks and TriDot workouts to see instructions while you swim.

TrainingPeaks & TriDot Integration

Make your swims as easy as your run and bike sessions. Sync your TrainingPeaks and TriDot workouts to see instructions while you swim.

HEADCOACH™

GET CLEAR DIRECTION.

SEE REAL PROGRESS.

No more guesswork. No more aimless swims.

Get personalized coaching based on your goals.

HEADCOACH™

GET CLEAR

DIRECTION.

SEE REAL

PROGRESS.

No more guesswork.

No more aimless swims.

Get personalized coaching

based on your goals.

1. SET YOUR GOAL

Start with a Goal. Not a Guess.

No more vague training. HeadCoach™ aligns every swim with what you actually want to achieve. Whether you're training for a race or just want to improve your technique, HeadCoach™ will get you to your goal.

1. SET YOUR GOAL

Start with a Goal. Not a Guess.

01 - 02

2. SWIM

In the Moment Technique Coaching

HeadCoach™ gives live coaching that boosts efficiency instantly—guidance even the best on-deck coach can’t match.

2. SWIM

Master the Fundamentals That Make You Faster

Get real-time coaching on the fundamental skills that impact your speed and efficiency. Fix your form as you swim and build better habits with every stroke.

2. SWIM

In the Moment Technique Coaching

HeadCoach™ gives live coaching that boosts efficiency instantly—guidance even the best on-deck coach can’t match.

Master the Fundamentals That Make You Faster

Get real-time coaching on the fundamental skills that impact your speed and efficiency. Fix your form as you swim and build better habits with every stroke.

01 - 03

3. GET FEEDBACK

Understand What’s Holding You Back

Get focused feedback after every swim—just like a coach breaking it down. HeadCoach™ analyzes your swim data and uses expert coaching insight to tell you what worked and what didn’t.

3. GET FEEDBACK

Track Your Growth. Stay on Course.

HeadCoach™ shows you scores and trends after every swim so progress stays clear and motivation stays high.

3. GET FEEDBACK

The Insights Coaches Obsess Over Are Now Yours.

Get precision data across your swim to understand what’s helping, and what’s holding you back, so you can train smarter and see measurable progress over time.

3. GET FEEDBACK

Understand What’s Holding You Back

Track Your Growth. Stay on Course.

HeadCoach™ shows you scores and trends after every swim so progress stays clear and motivation stays high.

The Insights Coaches Obsess Over Are Now Yours.

Get precision data across your swim to understand what’s helping, and what’s holding you back, so you can train smarter and see measurable progress over time.

01 - 03

4. KNOW WHAT TO DO

Get the Direction You Need to Improve

Training with intention beats swimming in circles. HeadCoach™ gives you clear focus for your next swim, tailored to your performance and goals.

4. KNOW WHAT TO DO

A Workout Created Just for You

Based on your goals and swim data, HeadCoach™ builds personalized sessions with a clear focus for improvement.

4. KNOW WHAT TO DO

Know Exactly What to Work On

Stay on track with a pre-swim nudge that highlights your top priority so your training stays intentional from the first lap.

4. KNOW WHAT TO DO

Get the Direction You Need to Improve

Training with intention beats swimming in circles. HeadCoach™ gives you clear focus for your next swim, tailored to your performance and goals.

A Workout Created Just for You

Based on your goals and swim data, HeadCoach™ builds personalized sessions with a clear focus for improvement.

Know Exactly What to Work On

Stay on track with a pre-swim nudge that highlights your top priority so your training stays intentional from the first lap.

Transform your training with a plan that adapts to you.

01 - 02

Training Isn't One-Size-Fits-All.

HeadCoach™ analyzes your swim history and goals to build a dynamic training plan based on your specific needs.

A Plans That Evolves With You

HeadCoach™ tracks your progress then updates your plan to match. Swim more? We raise the bar. Miss a session? We adjust. Improve your form? We refocus. Every week stays aligned with your goal.

Training Isn't One-Size-Fits-All.

HeadCoach™ analyzes your swim history and goals to build a dynamic training plan based on your specific needs.

A Plans That Evolves With You

1-month free for all new customers. From $9.99/mo. Cancel anytime.

CORE

Real-Time Metrics

Tracking & Analysis in App

Open Water Mode

Share to Strava

Share to TrainingPeaks

SwimStraight™

Guided Workouts

HeadCoach™

Training Plans

Script - Generative Workouts

Workout Builder

TrainingPeaks & TriDot Import

Priority Support

Payment options after free trial ends.

$119/ Year

Billed Annually - Save 33%

Best Value

$15/ Month

Billed Monthly

Most Flexible

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2-Year Warranty

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